Brand memory · part one

How we judged the drawings

2,926 drawings of ten logos, saved between 10 and 21 October 2026.

How it worked

Each reader picked an age range and got five of the ten brand names, at random.
For each name they drew the logo on a blank canvas, from memory, then saw the real one.
Every saved drawing counts, including blank ones. Unfinished drafts that were never saved do not.
The readers are visualized.in’s audience, mostly 18 to 34. This is not a survey of India.

The seven groups

Each drawing went into one group, judged against the brand’s current logo. Drawing skill does not count. “Came close” on the results pages means nailed it or close.

Nailed it: Symbol, layout and colours all there. You would know it at a glance.
Close: The core symbol or shape is right; a detail, proportion or colour is off.
Half-remembered: Real cues, such as the colours, the badge shape or the lettering style, but the key element is missing or wrong.
Just the name: The name written out with no logo cues: plain letters, usually not in the brand’s colours.
Something else: Another brand’s logo, or a shape that belongs to no part of this one.
Drew a picture: The product, a mascot or a face instead of the logo.
Gave up: A blank canvas, a stray stroke or a single letter. Counted, never shown.

Every drawing, by group

Logo	Nailed it	Close	Half-remembered	Just the name	Something else	Drew a picture	Gave up	Drawings	Came close
SBI	107	64	39	84	6	0	9	309	55%
Zomato	0	153	107	30	7	1	6	304	50%
Maggi	16	91	139	28	14	1	11	300	36%
Hindustan Unilever	7	96	101	69	5	0	26	304	34%
LIC	19	67	128	72	9	0	20	315	27%
Fevicol	31	44	43	104	13	5	40	280	27%
Parle-G	3	74	117	70	2	1	22	289	27%
Amul	12	59	107	72	2	6	9	267	27%
Britannia	0	31	123	67	28	2	25	276	11%
Haldiram’s	0	27	144	59	21	1	30	282	10%
All ten	195	706	1,048	655	107	17	198	2,926	31%

The details we counted

For each logo we noted which of its details appear in each drawing. Colours are measured from the drawings: a drawing uses a colour when it covers at least a quarter of the ink. Shares are of all the logo’s drawings.

Logo	Detail	Drawings	Share
SBI	drew the keyhole	191	62%
	coloured it blue	264	85%
	drew the keyhole as an outline. The real one is solid	64	21%
Zomato	drew white letters on a red box	153	50%
	drew red letters on white, like the real logo	114	38%
	drew just a big Z	46	15%
Maggi	remembered the yellow	162	54%
	drew the red cloud behind the name	111	37%
	gave the cloud its little point	67	22%
Hindustan Unilever	drew the U	195	64%
	tried the little symbols inside it	124	41%
	just wrote HUL	33	11%
LIC	wrote LIC	250	79%
	drew the hands around the flame	88	28%
	drew the lamp or its flame	40	13%
Fevicol	drew elephants	104	37%
	drew exactly two	85	30%
	showed them pulling against each other	38	14%
Parle-G	wrote Parle-G	258	89%
	drew the Parle-G girl	13	4%
	used the packet’s yellow	58	20%
Amul	drew it in red	172	64%
	added The Taste of India	9	3%
	drew the Amul girl	9	3%
Britannia	drew it in red	153	55%
	remembered the wing underneath	35	13%
	wrote it in capitals	82	30%
Haldiram’s	drew it in red	158	56%
	added yellow	74	26%
	drew the little HR emblem on top	12	4%

By age

Ages are the ranges readers picked. 55 and over had too few drawings to stand alone, so it is part of 35 and over.

Age	Drawings	Came close	Just the name
12–17	203	37%	16%
18–24	1,464	32%	20%
25–34	987	30%	27%
35+	133	21%	31%

What the images show

Each logo’s image shows 150 of its drawings, picked by hand to cover the whole range, and sorted from furthest to closest. Every drawing shown was checked for names, numbers and anything offensive. Drawings are shown as drawn, only scaled to fit.

The idea comes from Branded in Memory by Signs.com. Logos belong to their owners; no brand is involved and none paid for this.