Brand memory · part one
Indian brand logos, drawn from memory
2,926 drawings by our readers, who saw only the brand’s name.
We gave our readers five brand names, picked at random from ten, and a blank canvas. No logo to look at: they drew each one from memory, then saw the real thing. Pick a logo to see the drawings, or read on for what we learned.
The idea comes from Branded in Memory, a Signs.com project in which 156 Americans drew ten famous logos from memory. This is our version, for Indian brands.
What we found
We remember a logo’s colour and its name. The shape, the part designers work hardest on, is a blur.
Easiest to hardest
The share of each logo’s drawings that nailed it or came close. SBI’s keyhole was the easiest to picture. Haldiram’s and Britannia, names everyone knows, were the hardest.
The younger you are, the more of the logo you draw
Drawings by teenagers came close to the real logo 37% of the time; drawings by people 35 and over, 21%. Older readers didn’t give up more often. They wrote the name instead: 31% of their drawings were just the name, against 16% for teenagers. Signs.com found the same pattern in America.
The gap is widest for Parle-G: 34% of drawings by under-25s came close, against 19% by those 25 and over. For SBI, LIC and Britannia, age made no difference.
2,926 drawings by our readers, saved between 10 and 21 October 2026. Most were 18 to 34; this is not a survey of India. “Came close” means the core symbol was right, with at most a detail off. How we judged them, every count and the caveats →