What our readers remembered of SBI
The easiest logo of the ten to picture. 62% of drawings had the keyhole, and 85% were coloured blue. The usual slip was small: 21% drew the keyhole as an outline, when the real one is solid.
62%drew the keyhole
85%coloured it blue
21%drew the keyhole as an outline. The real one is solid
How close they came
Every drawing, sorted into one of seven groups. 55% nailed it or came close.
- Nailed it35%
- Close21%
- Half-remembered13%
- Just the name27%
- Something else2%
- Gave up3%
The colours
85% of drawings used the logo’s blue. Leaving out black, the default pen, the colours used most were blue and sky blue.
By age
Age made little difference here: 55% of drawings by under-25s came close, and 56% by readers 25 and over. Older readers were more likely to write just the name: 31% of their drawings, against 25%.
Shares are of all 309 drawings of SBI, including blank ones. The image shows 150 of them, picked to cover the whole range. How we judged them → The idea comes from Signs.com’s Branded in Memory.