What our readers remembered of Haldiram’s
The hardest of the ten. 56% drew it in red and 26% added yellow, but the HR emblem that sits on top appears in just 4% of drawings.
56%drew it in red



26%added yellow



4%drew the little HR emblem on top



Honourable mentions
Not close, but memorable.




How close they came
Every drawing, sorted into one of seven groups. 10% nailed it or came close.
- Close10%
- Half-remembered51%
- Just the name21%
- Something else7%
- Drew a picture<1%
- Gave up11%
The colours
56% of drawings used the logo’s red. Leaving out black, the default pen, the colours used most were red and yellow.
By age
Age made little difference here: 11% of drawings by under-25s came close, and 8% by readers 25 and over. Older readers were more likely to write just the name: 28% of their drawings, against 18%.
Shares are of all 282 drawings of Haldiram’s, including blank ones. The image shows 150 of them, picked to cover the whole range. How we judged them → The idea comes from Signs.com’s Branded in Memory.
