About

A collective memory experiment

What do you remember?

Try drawing five Indian brand logos from memory. After each drawing, we’ll show you the original. We’re collecting these drawings to see what people remember. You don’t need to be good at drawing.

The idea

These examples come from Branded in Memory, a Signs.com project where more than 150 Americans drew 10 familiar logos from memory. Their drawings were compared with the originals to see which colors, shapes and details people remembered. We’re adapting that idea for Indian brands.

Many drawings of the IKEA logo, from less accurate to more accurate
Many drawings of the Domino’s logo, from less accurate to more accurate
5 brands · about 5 minutes · no account needed