What our readers remembered of Parle-G
The girl on the packet barely made it: 4% of drawings had her. 89% simply wrote the name, and 20% used the packet’s yellow.
89%wrote Parle-G
4%drew the Parle-G girl
20%used the packet’s yellow
Honourable mentions
Not close, but memorable.
How close they came
Every drawing, sorted into one of seven groups. 27% nailed it or came close.
- Nailed it1%
- Close26%
- Half-remembered40%
- Just the name24%
- Something else1%
- Drew a picture<1%
- Gave up8%
The colours
49% of drawings used the logo’s red. Leaving out black, the default pen, the colours used most were red and yellow.
By age
Younger readers did better. 34% of drawings by under-25s came close, against 19% by readers 25 and over. Older readers were more likely to write just the name: 30% of their drawings, against 21%.
Shares are of all 289 drawings of Parle-G, including blank ones. The image shows 150 of them, picked to cover the whole range. How we judged them → The idea comes from Signs.com’s Branded in Memory.