What our readers remembered of Fevicol
37% of drawings had elephants, 30% had exactly two, and only 14% showed them pulling against each other, the idea the logo is built on.
37%drew elephants
30%drew exactly two
14%showed them pulling against each other
Honourable mentions
Not close, but memorable.
How close they came
Every drawing, sorted into one of seven groups. 27% nailed it or came close.
- Nailed it11%
- Close16%
- Half-remembered15%
- Just the name37%
- Something else5%
- Drew a picture2%
- Gave up14%
The colours
58% of drawings used the logo’s blue. Leaving out black, the default pen, the colours used most were navy and blue.
By age
Age made little difference here: 28% of drawings by under-25s came close, and 26% by readers 25 and over. Older readers were more likely to write just the name: 46% of their drawings, against 32%.
Shares are of all 280 drawings of Fevicol, including blank ones. The image shows 150 of them, picked to cover the whole range. How we judged them → The idea comes from Signs.com’s Branded in Memory.