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LIC, drawn from memory
We asked our readers to draw the LIC logo without looking. These are their drawings.
visualized.in/logos
Tap any drawing to see it larger.Download the image ↓

What our readers remembered of LIC

79% of drawings had the letters LIC. Only 28% drew the hands cupping the flame, the heart of the emblem, and 13% drew the lamp or its flame.

79%wrote LIC

28%drew the hands around the flame

13%drew the lamp or its flame

Honourable mentions

Not close, but memorable.

A reader’s drawing for LIC: The tagline: Zindagi ke saath bhi, zindagi ke baad bhi
The tagline: Zindagi ke saath bhi, zindagi ke baad bhi
A reader’s drawing for LIC: Praying hands around a lamp
Praying hands around a lamp
A reader’s drawing for LIC: A diya beside the letters
A diya beside the letters
A reader’s drawing for LIC: Just the hands, no flame
Just the hands, no flame

How close they came

Every drawing, sorted into one of seven groups. 27% nailed it or came close.

  • Nailed it6%
  • Close21%
  • Half-remembered41%
  • Just the name23%
  • Something else3%
  • Gave up6%

The colours

54% of drawings used the logo’s blue. Leaving out black, the default pen, the colours used most were yellow and navy.

The real logo
The drawings

By age

Age made little difference here: 27% of drawings by under-25s came close, and 28% by readers 25 and over. Younger readers were more likely to write just the name: 25% of their drawings, against 20%.

Came closeJust the name
Under 25193 drawings
27%25%
25 and over109 drawings
28%20%

Shares are of all 315 drawings of LIC, including blank ones. The image shows 150 of them, picked to cover the whole range. How we judged them → The idea comes from Signs.com’s Branded in Memory.