What our readers remembered of Amul
64% drew Amul in red, mostly in plain letters. Almost nobody, 3%, remembered The Taste of India, and 3% drew the Amul girl.
64%drew it in red
3%added The Taste of India
3%drew the Amul girl
Honourable mentions
Not close, but memorable.
How close they came
Every drawing, sorted into one of seven groups. 27% nailed it or came close.
- Nailed it4%
- Close22%
- Half-remembered40%
- Just the name27%
- Something else1%
- Drew a picture2%
- Gave up3%
The colours
64% of drawings used the logo’s red. Leaving out black, the default pen, the colours used most were red and pink.
By age
Younger readers did better. 29% of drawings by under-25s came close, against 24% by readers 25 and over. Older readers were more likely to write just the name: 29% of their drawings, against 24%.
Shares are of all 267 drawings of Amul, including blank ones. The image shows 150 of them, picked to cover the whole range. How we judged them → The idea comes from Signs.com’s Branded in Memory.