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Britannia, drawn from memory
We asked our readers to draw the Britannia logo without looking. These are their drawings.
visualized.in/logos
Tap any drawing to see it larger.Download the image ↓

What our readers remembered of Britannia

55% of drawings were red. Only 13% remembered the yellow and green wing underneath, and 30% wrote the name in capitals.

55%drew it in red

13%remembered the wing underneath

30%wrote it in capitals

Honourable mentions

Not close, but memorable.

A reader’s drawing for Britannia: A biscuit, holes and all
A biscuit, holes and all
A reader’s drawing for Britannia: A row of little green drawings under the name
A row of little green drawings under the name
A reader’s drawing for Britannia: A red box inside a green diamond
A red box inside a green diamond
A reader’s drawing for Britannia: Red stripes on yellow
Red stripes on yellow

How close they came

Every drawing, sorted into one of seven groups. 11% nailed it or came close.

  • Close11%
  • Half-remembered45%
  • Just the name24%
  • Something else10%
  • Drew a picture1%
  • Gave up9%

The colours

55% of drawings used the logo’s red. Leaving out black, the default pen, the colours used most were red and pink.

The real logo
The drawings

By age

Age made little difference here: 11% of drawings by under-25s came close, and 12% by readers 25 and over. Older readers were more likely to write just the name: 33% of their drawings, against 18%.

Came closeJust the name
Under 25151 drawings
11%18%
25 and over113 drawings
12%33%

Shares are of all 276 drawings of Britannia, including blank ones. The image shows 150 of them, picked to cover the whole range. How we judged them → The idea comes from Signs.com’s Branded in Memory.